On May 12, 2023, the “Su · New Business Forum Chengyang Release” was successfully held in Chengyang District, Qingdao. The forum was hosted by Qingdao Science and Technology Bureau, Qingdao Commerce Bureau, Chengyang District People’s Government, and co-hosted by New Species Research Institute, with the theme of “Reinventing Resilience · New Vitality of the City”. This forum takes Chengyang practice as an innovation sample, bringing together Qingdao Chengyang benchmarking enterprises, national specialized and special new enterprises, and top industry experts to jointly explore the road of coordinated development of commerce, industry and city. Wang Fengyuan, vice president of Qingte Group, as one of the benchmark enterprises in Qingdao Chengyang, shared his practical experience and business thinking in the forum session.
At present, China is taking great strides on the road of upgrading its manufacturing industry. Intelligent manufacturing is the top priority for China to consolidate the foundation of the development of the real economy, build a modern industrial system, achieve a new type of industrialization, and build a manufacturing power. In the “14th Five-Year” intelligent manufacturing Development Plan jointly issued by the Ministry of Industry and Information Technology and other eight departments, it is clearly proposed that through the “two-step”, by 2025, 70% of manufacturing enterprises above the scale will basically achieve digital networking, and key industry backbone enterprises will initially apply intelligence; By 2035, manufacturing enterprises above designated size will be fully digitalized and networked, and key enterprises in key industries will be basically intelligent.
Qingte Group Co., LTD. (hereinafter referred to as “Qingte Group”) is one of the backbone forces of intelligent manufacturing transformation and upgrading. Starting from a small commune repair factory manufacturing farm tools in 1958, after several transformations, today Qingte Group has grown into a trans-regional, cross-industry and diversified enterprise group, becoming an important production and export base for auto parts and special vehicles in China.
Qingte Group’s predecessor is “Chengyang People’s Commune repair factory”, initially only 20 employees, 6 houses, simple manual equipment, tens of thousands of yuan of output value, mainly to produce farm tools. Today, the group’s industry is involved in special vehicle manufacturing, automobile axle production, auto parts production, real estate development, international trade and other fields, forming an annual output of 10,000 special vehicles, a variety of light, medium and heavy trucks and large bus series of axle 1.1 million sets, support bridge 100,000 sets, gear 100,000 sets, casting 100,000 tons of capacity. Strive to become “China’s axle industry leader, first-class special vehicle manufacturing service provider”.
In the view of Wang Fengyuan, vice president of Qingte Group, the core of why Qingte can go through more than 60 years of wind and rain with strong resilience is to firmly take every step, do a good job every day, always adhere to cultural leadership, independent innovation and continuous technological upgrading, which build the resilience of Qingte.
1. Cultural guidance and strategic planning
“Respect people, integrity, dedication and innovation” is the core value that Qingte Group has been adhering to. At the same time, Qingte Group advocates the inheritance of the older generation of Qingte people’s “hard work, perseverance, perseverance, the pursuit of excellence” spirit of hard work.
On this basis, ZINT Group also attaches great importance to the top-level design of strategy. Wang Fengyuan concluded that the development of Qingte Group can be divided into three stages: the first stage to do agricultural machinery, through making castings, into the field of auto parts; The second stage is from parts production to automobile production and manufacturing, and deep cultivation of heavy vehicle drive axle production; The third stage is from manufacturing to diversified industries such as international trade and real estate. At present, the management strategy of Zint Group is “adhere to independent innovation, high quality, low cost, internationalization”.
In the past three years, although the epidemic has brought uncertain challenges to the supply chain and market sales of Qingte Group, Wang Fengyuan believes that the more faced with uncertainty, the more determined to plan for the long-term. Ten years ago, Zent Group began to establish business contacts with global high-end commercial vehicle manufacturers, laying the foundation for the successful landing of several high-end projects. International development has helped Blue overcome the downturn in the domestic market since the epidemic. At present, ZINT’s axle and special vehicle products have been exported to more than 40 countries and regions around the world.
Axle is the core business of the Zint Group. Axle is an important part of commercial vehicles and an important “executive mechanism” to support the normal running of commercial vehicles. With the development of the market, the Qingte Group is launching newly developed axle products every year. It is understood that the axle produced by Qingte Group is famous in the field of domestic commercial vehicles for its “axle self-selected supermarket” which is adapted to 49 platform types, covering light, medium and heavy trucks and buses. According to the data, the market share of axle products led by Qingte Group is 16%, ranking second in China and first in Shandong.
In the special vehicle business, Qingte develops 36 product categories and more than 120 product series around the four fields of municipal sanitation, municipal power, road transportation and engineering, which can meet the needs of various industries and users of vehicles such as urban sanitation, power security, industry logistics, engineering construction, and walk in the forefront of the domestic special vehicle industry.
Second, continuous innovation and transformation and upgrading
Wang Fengyuan said that the research and development ability represents the competitiveness of the product in the market, for this reason, Qingte Group especially insists on and emphasizes independent innovation.
As early as 1999, Zint Group set up the company’s technology center, in 2009 was recognized as a national enterprise technology center, the existing technical personnel of more than 500 people. Relying on the national recognized center laboratory, post-doctoral research workstation and national engineering practice education center and other innovation platforms, and with Tsinghua University, China Automotive Engineering Research Institute, HIT, Shandong University, Qingdao University and other famous universities and institutions in-depth cooperation.
At present, Qingte Group has mastered the key core technologies of key components such as automobile axle assembly and new energy powertrain, breaking the relevant technical barriers of foreign enterprises. At present, Qingte Group has formed a product innovation model of “pre-research generation, reserve generation, application generation”, and the conversion rate of scientific and technological achievements has reached more than 90%. Up to now, Qingte Group has authorized more than 1,100 national patents, completed more than 260 scientific and technological achievements and new products and new technology appraisals, presided over and participated in more than 20 various industry standards, won more than 20 provincial and ministerial level science and technology awards, and developed 151 sets of axle applied to the 70th anniversary of the National Day parade floats.
Zint Group’s attention to and encouragement of innovation is also reflected in the active creation of an innovative atmosphere with various mechanisms. Including carrying out all-staff innovation activities and setting up all-staff innovation activities leading group. The president is the group leader, the vice president of technology, the chairman of the trade union is the deputy group leader, and the general manager of each business unit, the head of each department, and the general manager of each branch are the members, who are fully responsible for the innovation work of the company. Formulate and issue the implementation plan of all staff innovation activities, organize and carry out all staff innovation activities. At the same time, establish and improve all staff innovation management rules and regulations. Nearly 20 innovation incentive and reward documents have been formulated, including the “Measures for Rewarding Scientific and Technological Achievements” and “Regulations on Patent Administration”, to ensure the effective operation of innovation activities. The total staff innovation investment has increased year by year, and the proportion of total staff innovation investment in R & D investment has reached more than 5%, which is specially used for innovation activities such as internal innovation rewards, innovation platform construction, skill upgrading, skill talent training, and skill competitions. In addition, mass innovation activities will be carried out extensively. Relying on innovation platforms such as state-certified enterprise technology Center and model Worker Innovation Studio and Wang Jingjing Craftsman Innovation Studio, we vigorously carry out mass innovation activities with the “Five small” competition as the main content, set up rationalization proposal Award, technology innovation award, management innovation award and other awards, improve the transformation mechanism of results, and promote the effective transformation of workers’ innovation results.
Third, digital and intelligent manufacturing
In recent years, the field of commercial vehicles has paid more and more attention to the intelligence, environmental protection, comfort and safety of vehicles. After capturing these market signals, the Zint Group has continuously improved its product innovation capabilities, while also continuously investing in technological transformation, establishing advanced automated production lines and realizing digital production through software.
Qingte Group has built an intelligent manufacturing platform for auto parts with commercial vehicle axle as the main body, and has jointly developed more than 80 sets of world advanced technology equipment with international advanced manufacturers, from product processing to assembly, all realize automation, information and intelligent production.
Wang Fengyuan believes that high-quality intelligent manufacturing, on the one hand, needs to produce advanced products with advanced equipment, and on the other hand, needs to continue to update advanced production processes. Therefore, the Zint Group also attaches great importance to the improvement and optimization of the manufacturing process. For all the links and processes that have a greater impact on cost and efficiency, Qingte Group has actively carried out process optimization, with more than 30 important optimization points. After optimization, the production line replacement time has been reduced by 50%, the production efficiency of the whole line has been comprehensively increased by more than 30%, and the total cost has been reduced by more than 8 million yuan in the past two years.
Zint Group has made an overall layout of the industrial Internet and intelligent manufacturing during the 14th Five-Year Plan period. During the 14th Five-Year Plan period, the Group’s main production workshops should be digitized, the group’s control should also be digitized, and the overall layout of the industrial Internet should be basically completed. In this layout, Zint needs to first open up the existing digital systems, so that digital resources can flow. In 2023, Zint Group’s big data system will also start construction.
Fourth, to be the leader of the regional automotive industry cluster
Automobile industry cluster is one of the six industrial clusters listed by Qingdao Municipal government, and Qingte Group is the core key enterprise. Qingte Group has been listed among the top 100 private enterprises in Shandong for two consecutive years. In 2022, the company was also listed in the top 100 Qingdao Private Enterprises in 2022, ranking 15th; Listed in the top 10 Qingdao Private enterprise manufacturing industry in 2022, ranked second, and won the official award of “a new generation of Qingdao Golden Flower Cultivation Enterprises”. At the same time, Qingdao Qingte Zhongli Axle Co., LTD., a wholly-owned subsidiary of Qingte Group, was selected as the “Shandong Science and Technology Leading Enterprises List”.
Wang Fengyuan said that Qingte Group is a local enterprise in Chengyang District of Qingdao, and the main body of the group’s development is still in Qingdao Chengyang. The rapid development of enterprises cannot be separated from the support of the local government, the accumulation of talents and the creation of various environments. Now, Chengyang District has been classified as the main urban area of Qingdao, and will enter a more rapid development stage. Qingte Group will firmly seize this development opportunity and continue to cooperate with regional governments at all levels to jointly build a new Chengyang.
Post time: Jul-18-2023